Hi dears! Stop and think for a minute, about all of the places where your clients might see you:
Google
Instagram
Linkedin
Facebook
Pinterest
TikTok
Email
YouTube
Your website
The list goes on and on. Keeping in mind all of those platforms, have you ever thought to yourself, “if only I could change this about this platform when my clients see me…” (like always showing up for your clients in Instagram instead of getting lost in the algorithm!) and then get frustrated because you can’t change anything about the way your client sees you in those spaces?
Did you know there’s one spot you actually CAN control exactly how your client sees you…
Your Website!
Your website is often the first touch point, and always the MAIN touch point for your business that you have the most control over as part of your client experience, from the copy and photos right down to how your clients move through your website and interact with you.
It’s true. And so often easily forgotten. Your website is the one place in this digital world where you can control everything that your client sees from your business, and every way they experience your brand. Having that control is so incredibly valuable, and there are so many ways that you can take advantage of that to make sure it’s exactly how you want your clients to experience your business.
Your Website is your First & Main Touch Point for your Business
Consistent Brand
Make sure your brand is weaved through your website so it feels like you and the experience you are creating. Remember that a brand isn’t just your logo, fonts, and colors. It’s also the language you use to communicate with your clients, the way your copy is written, and the overall design and aesthetics of your website, and so much more. Today’s consumers are sharp, they’ll know if something doesn’t feel consistent when it comes to your brand or experience and can easily be turned off. A good brand establishes a connection with your clients and you don’t want clients to see any breaks in that connection. Keep it consistent, dears.
Lots of Calls To Action
Make sure you have lots of CTAs on your website so your client never feels stuck. I’m sure you’ve run into this issue on another website where you’re trying to buy or contact someone and you can’t find where to do that or worse the link is broken! There’s nothing more frustrating when you want to work with someone than not being able to buy or contact them.
Pro Tip: Include multiple call to action buttons on every page on your website, and make them all a specific brand color of yours, so your clients will always know that you want them to click on the “pink button,” for instance, to contact you. Back to that consistency!
Easy Navigation
Make sure your website is easy to navigate. It should be crystal clear what you do and how they can work with you or buy from you. You don’t want your potential client to have to click through multiple pages and menus to find the information they’re looking for. It’s even more frustrating when you navigate away from that page and then try to find your way back and can’t. Make sure that your website menu and navigation are super clear. You never want your clients to second guess what they should click on, or struggle to find the information they’re looking for.
Pro Tip: Make sure the top pages you want your clients to visit are always available. This is most likely your services, contact and opt-in. You could have these clearly laid out in your main navigation and your footer navigation so they are available at the top & bottom on every page of your site.
Information, but not Information Overload
Make sure you have a good balance of information on your website. You don’t want to overwhelm your visitors but you do want to provide them with information and value. You want to provide enough information to establish yourself as the expert and have your potential client want to opt-in to learn more whether that’s through your newsletter or booking a consultation call.
When it comes to text on websites, break it up. Nobody likes to read super long, massive paragraphs with too much detailed information. Instead, take the information that you’re trying to get across and break it up into major bullet points. Include those pieces on your website page, but not necessarily all of the details. If the details are important? Create a blog post that the main text links to so you can go into more detail without overwhelming your client on one of your main website pages.
Donald Miller is known for saying that if you overwhelm your client, they’ll become frustrated, exhausted, navigate away, and won’t want to work with you because the experience they had so far was exhausting and frustrating. Keep the information and text that you share short, sweet, and concise on your main pages so you don’t overwhelm or exhaust your clients.
A good, basic principle to remember when it comes to your website is to think like your client, not like a business owner; keep that client experience in mind at all times. What does your client want to experience? How do they want to consume your information? As business owners we tend to over complicate things when they don’t need to be. Keep these tips in mind when you’re updating or building your website, and you’ll be able to seamlessly control and incorporate your client experience into your website.
Thinking about building a brand new website? I’d love to talk with you more about how our Done-For-You or Done-With-You options might work for you! DM me to start the conversation!
We are a strategy focused web design agency for online service providers helping you scale your business through strategic web design - done for or with you. Learn more here.
