Urban Elements is a boutique fitness studio located on Pittsburgh’s vibrant North Shore. The studio owners were looking for a fresh, updated website that was edgy, motivating and inviting to both their male and female clients. They also wanted the site to be easy to navigate and lead clients to book a class.
We used a black and white color theme that was dominant on the website to create that edgy feel but we chose to mix in some muted colors with the black and white to add depth and warmth to make the site feel more inviting.
I also designed their newsletter template and Welcome Email to match the look and feel of their beautiful new website.
We wanted new students to feel especially welcome so we made an entire section geared at new clients. We also focused on making the site extremely easy to navigate and move through to book a class (which is the most common action taken).
I had so much fun working with this studio creating a site that captured the spirit of their amazing space and presence!