The Style Foundry is a full service approach to styling for the busy business woman. Megan offers everything from closet cleanses, mixing & matching, a mobile boutique, a custom clothing line (you have to check it out!!) and personal shopping. She also speaks at corporate styling workshops and offers virtual styling courses ...#Boss!
Megan was such an amazing client to work with and had a strong vision for what she wanted her site to be. I love clients like this because they truly push me to be better. We had a few rounds of revisions which I always encourage because I want my clients to walk away completely happy without holding anything back. We nailed it!
Megan came to me with amazing content so my goal was to organize it in a way that made sense for her target clients and allowed them to have a simple, engaging experience on her website.
We wanted to create an elegant yet, approachable feel for her clients. We wanted clients to feel inspired when they came to her site and we wanted to keep it really clean so it was simple to navigate and clients could find exactly where they were supposed to be on the site.
We had a couple different target audiences which made for a fun challenge - we had the DIY'er, the full service client, and corporate clients interested in booking Megan for speaking. We were able to draw all 3 audiences in and then speak to them individually by creating separate, targeted places on the website just for them.
Megan offers so many free resources for her community which we wanted to feature as well without making it confusing or feeling like you were missing something. We did this by separating the opt-ins allowing us to target the specific audience we needed to.
I am so excited for Megan as she continues to grow her styling business. She is the real deal and I had the best time working with her! She also had the cutest little baby boy during this process - follow her on social for all the free resources and baby updates!