Salon Boutique is a beautiful salon located in Jeanette, PA. Lisa, the absolutely amazing owner of Salon Boutique reached out to me to help take her site to the next level. The salon and quality of services they offered were at a level that didn't match their current website which was clunky and dark.
We wanted to create a high-end, fun and clean feel to their online space. We wanted to the website to convey beauty, elegance and leave their clients feeling inspired!
This is the mood board we based the design on which included the edginess of the color black but the fun and welcoming feel of the pops of pink.
We focused on developing brand awareness and mimicking for the website the same feeling you get when you step into the beautiful salon and are greeted by one of their lovely stylists.
My goal was to create an experience for their clients where they felt inspired, beautiful, welcomed and they wanted to stay and linger just a little bit longer. We did this through the amazing images taken by Requiem Images (my go-to brand photographers in the Pittsburgh area) and by the intentional use of white space to balance the color pops.
I also wanted to make the website experience as simple as possible for their clients. Salon Boutique offers a lot of different services so we included sub menus to allow clients to click to the option they are interested in without getting overwhelmed by all the other options. Creating this simplicity wasn't easy on the backend but it was worth it for the beautiful user experience.
I am so excited for Lisa and Salon Boutique as they continue to grow and rock this industry!