Levana is an amazing wedding photographer in Pittsburgh, PA. We met a couple years ago in a networking group when I still lived in the city. We've kept in touch on Instagram and I've also been obsessed with Levana's amazing Instagram account.
Levana reached out to me to help pull her website together. She was already on ShowIt but felt like she was making a couple edits here and there with no overall strategic vision or plan and her efforts were not converting into more clients.
The first step with Levana was to set her strategic direction for her website. Levana worked through my Website Strategy workbooks and we worked together to set a high level vision for her business based on her goals, a competitive analysis, and taking into account everything that inspire Levana.
We wanted to create an elegant and soft yet, approachable and fun feel for her clients. We wanted to showcase her beautiful photography and really let the photographs speak for themselves. We did this by keeping lots of white space and using a subtle, earth color pallet.
Levana is such a talented, friendly person and we really wanted this to come through on her website. She is a yoga teacher which is such a bonus for her brides because she brings such a calm presence to their wedding day. We highlighted Levana by really allowing potential clients to get to know Levana on her About page and making sure we used lots of images of Levana so client's were able to build a connection with her right away.
Levana had 2 target markets with her website. Her photography clients and other photographers who would like to hire Levana as a mentor. We made sure to keep these areas separate on the website yet easy to navigate so both types of clients could easily get to the information they needed.
Levana's site is so elegant, approachable and gorgeous! I am so excited for her and so proud to be apart of this project :)