Joy Bufalini

Joy Bufalini is a life coach in the Pittsburgh area but works with women all over the world on mindset and business. She has such a great energy about her so it was so much fun to bring her website dreams to life.

Joy came to me with a website that she had put together herself when she was first starting her business and she was ready to take her business to the next level.

Joy wanted a welcoming, minimal feel while still emphasizing value and depth of content.


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I spent six months scouting for a web designer who had a good sense of modern style and who COULD HELP LEAD ME THROUGH THIS HUGE PROCESS. I knew from the first time I got on the phone with Rachelle that she was the right fit. She laid out each step of the process and had a project management plan in place from the beginning that put me at ease. She clearly understood the mood and style that I had in mind and exceeded expectations in both design and delivery! My website now truly represents my message and style as a coach and will make it possible for me to help more women.


We kept the base of the website really minimal and clean but used some fun accent colors to help bring in that welcoming feeling. We included multiple areas where site visitors can opt-in to receive her newsletter and we worked on laying out her different programs so potential clients can easily find the information they are seeking.

I also designed Joy’s Opt-in template to match the feel and vibe of the website. It turned into a beautiful magazine styled template for her to update as her business grows.

I had so much fun working with Joy creating a site that captured the amazing things she is doing in her business! So excited to see what’s next for her.


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