One of my favorite past times is going to look at and walk through big beautiful show homes and to imagine myself one day living there! I have always had a passion for interior design so when Dry Creek Building came to me to help them build a brand new website for their brand refresh it was a total dream project!
Dry Creek Building is a custom home builder run by the amazing Ashley Villa. Ashley has such a great sense of what works and what doesn’t work. She had a vision for the direction she wanted her brand to go and we took it there! The brand is clean, fresh, minimal yet, elegant. We had the best photos to work with (all photos of Ashley’s actual house built by Dry Creek Building) which helped bring the website to life!
We focused on using a coastal, clean color pallet on the website to create that welcoming, fresh feel. We wanted the gorgeous images to be front and center throughout the site so we made them big, bright and engaging. We ensured the website was easy to navigate for potential users by adding CTA (call-to-action) buttons so a user was never getting stuck on the website.
We also worked on a brand new logo for Dry Creek. Their previous logo and website had more of a masculine feel. We wanted both the website and logo to feel more inviting, soft and feminine but still attract that male client. We did this in the logo by incorporating a script font with a more bold font.
It is going to be so exciting to watch this business grow. Ashley is the real deal!