Dallas Beauty Lounge

I worked with this amazing #girlboss last year to design her newsletter template which was so much fun (project details here). So you can imagine I was thrilled when she came to me again this time wanting to re-design her website.

Dallas Beauty Lounge’s brand is so feminine, chic, edgy and colorful so it was so much fun to work with the colors and personality of the salon.

We wanted to incorporate the brand elements while bringing out a more sophisticated, fresh look that can grow with the business… because they are definitely growing! DBL opened their second location in Pittsburgh in 2018.


kind words

I loved working with Rachelle on my newsletter template. She helped me hone in on the direction I wanted to take so I could reach my clients in a way that was fun! She tweaked everything until it was perfect! It was LITERALLY as easy as that. She was so fun and bubbly and just “got me” so it made the whole process feel less stressful than I ever imagined!


We focused on using muted, clean colors on the website to create that welcoming, fresh feel and we used hits of their signature hot pink throughout to bring out the boldness of the brand. We wanted the site to be as user-friendly as possible, especially the services page so no matter where you are you can easily find the service, description and price you are looking for. We did this by incorporating a scrolling button at the end of each section and using a visual menu at the top to take you to exactly where you want to be. We also incorporated overlay pages to add more details about particular services while keeping the page clean and minimal. My favorite part of the site is the home page where we used large images as our focal point to navigate clients through the site. We also updated her newsletter so it tied beautifully to her gorgeous new site!

Dallas is such a BOSS… we launched her site a week before she had her first baby!! Talk about work ethic!! I always love working with this girl.


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